Campaign

Worth It?

No one wants to hear “Don’t do that!” without a good reason. So these spots give you the unbiased facts about smoking and let you decide for yourself.

TV

preview thumbnail of 'First Kiss' TV spot

"First Kiss" English (:32)

preview thumbnail of 'Shh' TV spot

"Shhh" English (:30)

preview thumbnail of 'El Malevolo' TV spot

"El Malevolo" Spanish (:30)

preview thumbnail of 'En fuego' TV spot

"En fuego" Spanish (:31)

Radio

"EZ Smoke"

Audio (mp3) | Transcript (pdf)


"El Malevolo"

Audio (mp3) | Transcript (pdf)

Smokeless Tobacco

Dip and chew are still out there, and they’re just as addictive and gross as ever. Need proof? Allow us to introduce Mr. Snuff, the embodiment of tobacco itself.

TV

preview thumbnail of 'Hooked' TV spot

"Hooked" English (:30)

preview thumbnail of 'Trophy' TV spot

"Trophy" English (:15)

preview thumbnail of 'Dance' TV spot

"Dance" English (:15)

preview thumbnail of 'Black Hairy Tongue' TV spot

"Black Hairy Tongue" English (:29)

Radio

"Black Hairy Tongue"

Audio (mp3) | Transcript (pdf)


"Pucker Up"

Audio (mp3) | Transcript (pdf)


"Hey Big Dipper"

Audio (mp3) | Transcript (pdf)


"Questions"

Audio (mp3) | Transcript (pdf)